Design is a partnership, we make it Brillynt.
Brillynt is a design studio built on one simple idea – great work happens when people work well together.
With over 20 years of experience in branding, UI/UX, and creative direction, we help teams bring clarity to their ideas and turn them into thoughtful, beautiful, and functional designs.
Every project gets the right balance of creative and strategy, with no ego, no drama, and no disappearing acts. And when the work is done, we don’t just hand off files. We equip your team with everything they need to be successful.
Core values built on Brillynt principles
01
Craftsmanship Over Everything
We take pride in the work we create. Every project, big or small, Brillynt leads with intention, care, and craftsmanship. If our name is on it, it’s something we stand behind.
02
Leave Egos at the Door
Great design is a team sport. We listen, collaborate, respect each other, and always choose the best idea – no matter who it comes from.
03
Embrace every Challenge
The tough problems are where we grow. We lean into complexity with curiosity, courage, and creativity. Every challenge sharpens our skills and elevates our work.
04
Strive for Excellence
Excellence is the commitment to thoughtful choices, consistency, and raising the bar on every project we touch.
05
Lead with Empathy
People first. We welcome collaboration, value different perspectives, and build work that solves real problems.
06
Grow Together
Every idea and every project has room to grow. We learn from each other, push each other, lift each other up, because collective growth makes the work and the people stronger.
Leadership, Brillyntly Defined
Chris Counter
Founder, Chief Executive Officer
Chris Counter is a British-born creative leader with over 20 years of experience turning big ideas into bold campaigns that connect with audiences. Equal parts strategist and designer, Chris has led brand evolutions, integrated marketing initiatives, and led advertising campaigns, always with an eye for detail and a knack for storytelling.
He’s collaborated with agencies, and in-house teams, to deliver insight-driven creative across TV, digital, print, and live events. Chris is passionate about building high-performing design teams and aligning creative vision with business goals. He’s equally passionate about making the process fun, approachable, and a little unexpected.
When he’s not shaping brands, Chris is probably quoting Star Wars, debating the finer points of lightsaber design, or geeking out over typography like it’s a Jedi art form. His leadership style blends curiosity, humor, and empathy, because he believes the best ideas come from collaboration and a willingness to explore “what if.”